Huggy Wuggy TikTok craze sparks warning as children urged to ‘take last breath’


Kids as young as five are being left traumatised after watching videos of a killer teddy bear called ‘Huggy Wuggy’ – prompting warnings from police, schools and worried parents.

Young children in playgrounds across the UK have been acting out the razor-toothed horror game character’s actions after videos slipped through Youtube and TikTok filters.

Year 1 pupils have been exposed to the terrifying clips which sees the creature singing about “hugging and killing” and asking viewers to “take their last breath”.

The worrying trend has been branded the online equivalent of the “Killer Clown” craze, which swept across Britain several years ago.

Police forces have even issued warnings to parents while schools have also stepped in to issue advice to mums and dads.

Schoolchildren have been acting out the razor-toothed horror game character's actions in the playground

Schoolchildren have been acting out the razor-toothed horror game character’s actions in the playground

Huggy Wuggy is a character in a puzzle game which sees players attempt to escape their stalking villain in a toy factory.

The game is available on platforms such as YouTube and Roblox and contains disturbing content that is unfiltered due to there being no age rating.

Mum-of-two Rhia Fearn, 35, of Etwall, Derbyshire, said she was shocked when her son Harrison, five, came home from school asking about the character, Mirror Online reports.

She said: “A couple of weeks ago he started to talk about Huggy Wuggy, which I innocently thought was a good character because of his name.

“I was asking him questions about whether he was a goodie, and Harrison was adamant ‘no he’s a baddie and he kills people’.

“That was really contradictory for me because I thought ‘that can’t be right – he’s called Huggy Wuggy’.

“He said children at school had been talking about it and one of his friends has been watching it.

“This weekend we were out shopping and he spotted a boy with the teddy and he said ‘that’s Huggy Wuggy, look mummy.'”

Huggy Wuggy is a character in a puzzle game

Huggy Wuggy is a character in a puzzle game

“It was my first glimpse of the physicality of Huggy Wuggy and that prompted me to ask a bit more about him,” Rhia continued.

“He told me Huggy Wuggy kills everyone he meets and he’s not nice, he’s a baddie and he’s very mean.

“I believe its accessible on Youtube and it’s really frightening that this Huggy Wuggy has snuck in under my radar as a parent and infiltrated my child’s mind without me even being aware.

“Now I feel really silly for not listening more intently to what my son was telling me and realising the violence this character portrays.

“Kids want to play the games of Huggy Wuggy, they are talking about it in the playground.

“It’s really frightening as a lot of parents will be oblivious to this level of violence our children are being exposed to.

“We need help and awareness because it’s scary how it goes under radar.

“I think I’m pretty conscious what I let Harrison get exposed to but when it happens in conversations in the playground, I think parents and schools need to be more vigilant.”

Phobias can affect everyday life

Another parent added: “All the children are talking about it and showing each other these videos, it’s become a bit of a craze that is getting really popular.

“It’s extremely concerning because this character is really sinister and frankly terrifying. It’s almost becoming the online version of that Killer Clown craze.”

Chris Conroy, cyber protect officer for Dorset Police, said: “It really comes down to paying attention to what your children are doing and making sure they are not just trusting YouTube Kids videos are safe because unfortunately with videos like this, things do slip through the cracks.”

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